Clik here to view.
Real Estate Infographic – Social Media Infographic
According to the infographic (by FIXR) below Social Media is delivering a greater ROI than Blogging. Have you experienced this?
View ArticleClik here to view.
Easy Image Stitching for your Virtual Tours
Do you like panoramic photos in your virtual tours? Did you know that there is software available at no charge that will automatically stitch your photos together? Microsoft has released ICE (Image...
View ArticleClik here to view.
How to upload panoramic images
We are commonly asked if our Virtual Tours support panoramic images. Yes, our Virtual Tours do support panoramic images. The steps below show you how to upload and set parameters on panoramic images....
View ArticleClik here to view.
Digital Home Info Enhancements
Over the last month we have made a number of small enhancements to Digital Home Info. These enhancements include: Music on the YouTube Real Estate Videos – If you have selected a music file to play on...
View ArticleClik here to view.
Why would I post videos to YouTube?
Yesterday I was speaking to a customer and they asked me why would they want to post videos to YouTube. This lead to a great discussion on the merits of video marketing and the value of YouTube in...
View ArticleQualify to buy before selling current home | Inman News
http://www.inman.com/buyers-sellers/columnists/dianhymer/qualify-buy-selling-current-home Bridge financing, hybrid loans take stress out of equation. Buying a first home is hardly easy, but it pales...
View ArticleNew Appraisal Tool for Solar-Powered Properties
http://realtormag.realtor.org/daily-news/2012/02/06/new-appraisal-tool-for-solar-powered-properties Homes with photovoltaic (PV) systems have historically been hard to appraise if there...
View ArticleMore Deals Falling Through
http://realtormag.realtor.org/daily-news/2012/02/07/more-deals-falling-through A third of real estate professionals in a recent survey say their contracts were cancelled before making it to the...
View ArticleREALTOR® University Granted Approval to Offer Master of Real Estate Degree...
http://www.realtor.org/press_room/news_releases/2012/02/realtor_university_granted_approval
View ArticleMortgage help for homeowners with hospitalized child | Inman News
http://www.inman.com/buyers-sellers/columnists/stevebergsman/mortgage-help-homeowners-with-hospitalized-child Bankers group to support charity in 3 new US locations. Last autumn, Mortgage Bankers...
View ArticleIDX, syndication battle in Austin may lead to sweeping national changes – AGBeat
IDX rules challenged in Austin In recent months, a groundswell has begun of real estate professionals dissenting against major real estate search sites,...
View ArticleMortgage rates highest in 4 weeks.
Mortgage rates highest in 4 weeks. http://www.zillow.com/blog/2012-02-21/30-year-fixed-mortgage-rate-rises-to-highest-rate-in-four-weeks/
View Article20% Down Rule Will Stifle Housing Recovery with Majority Unable to Buy
The 20% down payment rule threatens middle-income and minority borrowers’ ability to be home owners. http://www.houselogic.com/blog/why-home-ownership-matters/20-down-stifle-housing-recovery/
View ArticleHome prices at lowest point in more than 10 years
Realtors’ reading on existing home prices falls to lowest point since November 2001, but that drop in prices, low mortgage rates, sparks pick-up in sales pace....
View Article10 Steps to Build a Better B2B Twitter Strategy
I recently read that Twitter still has twice as many users as does LinkedIn. With the plethora of Twitter apps and integration, the ease with which tweets are amplified is also much much greater....
View ArticleClik here to view.
How to Insert Photos into Email Marketing Campaigns
For the purposes of this tutorial we are going to assume that you are already working on an email campaign and that you are on the HTML editor/designer page. To use a photo in your email marketing...
View ArticleReal Estate Email Marketing Frequently Asked Questions
Is real estate email marketing effective? If email marketing is done consistently, absolutely! How many times have you found out somebody listed their home with another agent or referred a friend to...
View ArticlePosting Real Estate Listings to Craigslist
Posting listings to Craigslist, Backpage, Kijji and other classified ad services has become a great way to promote real estate listings in the last few years. One of the biggest drawbacks to doing this...
View ArticleReal Estate Listing Syndication
Listing Syndication is an important part of any real estate marketing plan. If done properly it can drive a tremendous amount of traffic to your virtual tours and property web sites. Below is an...
View ArticleDigital Home Info – Account Settings
The tutorial below explains how to alter your account settings to get the most out of the Digital Home Info Real Estate Marketing Platform. Some of the settings addressed here are: Contact Information...
View ArticleReal Estate Email Marketing List Segmentation
This video demonstrates how to segment your email marketing lists into different spheres. This is a great tool for separating buyers, sellers, or subscribers with different interests.
View ArticleReal Estate Email Marketing Overview
Below is an overview of the Digital Home Info Real Estate Email Marketing Platform. It briefly touches on the features and unique offerings of Digital Home Info. Some of the Email Marketing Features...
View ArticleHow to add subscribers to a Real Estate Email Marketing List
The above tutorial shows how to manage your Real Estate Email Marketing Lists in the Digital Home Info Real Estate Marketing Platform.
View ArticleClik here to view.
Using a Yahoo.com email address
Late Friday afternoon (April 4, 2014) Yahoo made a change to their authentication policy for people sending emails from @yahoo.com email addresses. Without getting into the technical details, Yahoo...
View ArticleClik here to view.
AOL DMARC Policy
A few weeks ago I wrote about Yahoo updating their DMARC policy and how this would affect emails delivery if you use a yahoo.com email address. Well, it looks like AOL has followed suit and done the...
View ArticleClik here to view.
4 Benefits of Email Marketing for Real Estate
Many of our clients ask us what the benefits to email marketing are. So we thought we would outline them below. Keep in touch with your client base - The number one benefit of email marketing to real...
View ArticleClik here to view.
4 Reasons Text Messaging Works for REALTORS®
Text Messaging for REALTORS® Text messaging has been in use by some real estate agents for years. While others have tended to shy away from it. Below are some of the reasons that our clients like it...
View ArticleClik here to view.
3 Tips to get the most out of your Virtual Tour Pictures
Virtual Tours are a funny thing in the real estate industry. Some agents will tell you that a “real” tour must have panoramic photos. Others will swear that you must have music, or professional...
View ArticleClik here to view.
4 Tips to get Real Estate Agents started with Email Marketing
Many of our new real estate agents are intimidated by the thought of email marketing. They have a lot of questions and concerns. What do I email about? Where do I get my list of email addresses? How...
View ArticleClik here to view.
3 Ways Real Estate agents can grow their email list
When it comes to Real Estate Email Marketing growing your email list is one of the biggest concerns we hear from our agents. This is a valid concern! All email lists will shrink over time. People...
View ArticleClik here to view.
Lead Nurturing for REALTORS® with Email Marketing
Our customers have often told us that most of the people that they meet aren’t ready to buy or sell right away. This is where lead nurturing with email marketing enters the picture. Just because...
View ArticleClik here to view.
4 Blog Tips for Real Estate
As a real estate agent there is a lot of competition for web site traffic. You are competing with other agents, brokers, and national sites for visitors. Blogging is one the strongest and most cost...
View ArticleClik here to view.
Is Email Marketing Dead?
For years I have been hearing that email marketing is dead. Social Media, text messaging, mobile apps, etc… have all been touted as the email killer. The reality is that while Social Media, text...
View ArticleClik here to view.
10 Blog Post Ideas for Real Estate Agents
Earlier this month we posted 4 Blog Tips for Real Estate so we thought that we would do a follow up and provide 10 Blog Post Ideas for Real Estate Agents this week. 1. List Post – List posts are...
View ArticleClik here to view.
Email Lists Every REALTOR Should Have
Email Marketing for REALTORS can be an overwhelming prospect and like many things if you overthink it, it will become so complicated that you just stop. That is why we recommend that our agents start...
View ArticleClik here to view.
Real Estate Email Marketing Open Rates
We are regularly asked about Real Estate Email Marketing Open Rates. We have had agents call us upset about an open rate of 70% (it was too low). We have agents tell us that they are going to remove...
View ArticleClik here to view.
Tips to Improve Your Real Estate Email Marketing Open Rate
Open Rate is an interesting metric in the real estate email marketing world. Agents want as high an open rate as possible. While I tend to agree with that idea I also feel like just as much attention...
View ArticleClik here to view.
Real Estate Rules for Client Retention
Here at Digital Home Info we focus on helping agents find leads and listings using our real estate marketing platform. The goal is to cultivate leads from your existing client base and generate new...
View ArticleClik here to view.
More Real Estate Email Marketing Benefits
Real Estate Email Marketing Email Marketing is one of the oldest and strongest forms of online marketing. For Real Estate Agents it has many benefits: 1) Targeted Marketing - using multiple lists or...
View ArticleClik here to view.
Drag and Drop Email Designer
Drag and Drop Real Estate Email Designer Last month we launched a new email designer for our customers to use when creating real estate email marketing campaigns. This new designer is all drag and drop...
View ArticleClik here to view.
New Featured Listing File Upload
This week we made a minor change in the Featured Listing image upload process. Our prior upload process seemed to be causing some trouble with customers using the Safari browser on an Apple computer....
View ArticleClik here to view.
Real Estate Action Items
One of the things we pride ourselves on here at Digital Home Info is a continuous improvement of our real estate marketing platform. We regularly add new features and enhance the existing features....
View ArticleClik here to view.
You are not in the business of buying and selling houses
Have you ever found yourself in the feast or famine cycle? Where you get so busy handling your existing buyers and sellers that you back off the marketing (feast). Then your buyers and sellers buy and...
View ArticleClik here to view.
Real Estate Drip Email Campaigns
Last year we added drip email campaigns to our Real Estate Email Marketing Platform. When we released this feature we hoped to see our real estate agents create some truly great drip email campaigns...
View ArticleClik here to view.
A Snapshot of Home Buyers
“Homeownership is still the cornerstone of the American Dream – a fact you can see in the lives of everyday folks.” – Julian Castro, Secretary for HUD How much do you know about Home Buyers? What is...
View ArticleClik here to view.
8 Social Media Marketing Mistakes To Avoid
Social Media Marketing Social Media Marketing has become an integral part of any real estate marketing strategy. For real estate agents new to marketing on social media it can be a hot bed of traps and...
View ArticleClik here to view.
Real Estate Content Marketing Sales Funnel
Do you have a real estate content marketing strategy? Does it align with your real estate content marketing sales funnel? What does your Real Estate Content Marketing Sales Funnel look like? Aligning...
View ArticleClik here to view.
The Digital Homebuyer
Do you know the digital homebuyer? Being a Digital Real Estate Marketing company we help many agents implement their real estate marketing strategies. One of the things that we emphasize is that the...
View ArticleClik here to view.
Real Estate Tweets for Agents
Social Media Marketing for Real Estate Agents can be a scary morass of minefields to avoid. Many of the experts contradict themselves with do this, don’t do that advice. Sometimes it is about...
View ArticleClik here to view.
Sales Tips from the Silver Screen
I love movies, especially the high intensity action kind. One thing that I particularly like in movies is where you find a little gem that applies to life. Sometimes it’s just an offhand comment that...
View Article
